HOW WE STARTED

Voici, our story
OUR RAISON D'ETRE

Cutting through the noise, the world is getting too loud.

BELLISSIME is pronounced Bel-lis-sim and means super-beautiful.

Loyal to our name and our Paris roots, Bellissime Paris is founded on the mission to bring together distinctive & timeless pieces for discreet individuals who walk this earth with quiet confidence.

We are not a fashion brand, rather a brand for your personal style.

Because fashion is changing, but style is timeless.
Bellissime Paris exists to remind you that your taste is real and staying true to it means staying unfazed to the fast-changing trends and society's standard.

starting small

A knack for the niche

"I always have a knack for something that is strikingly different than what's in the trend. From clothing piece to kitchen utensils, I love it more when it's little known and niche. The mainstream bores me.
This is what led me to start sharing about all my beautiful & unique finds in Paris, so I created Bellissime Paris on Instagram in December 2019.
Having keen eyes on the finer little things, I would set out on my blue bike, hunting out for all things beautiful & unique around Paris. Before I knew it, my daily hauls garnered a genuinely interested audience.
This journey was a personal one, through which I chanced upon unique & quality pieces from understated brands. Why were they left undiscovered? So I talked about them, until it became a sweet obsession, and suddenly a brand itself." - Marini, Founder

CURATION OVER COLLABORATION

Our lineup of brands

Taking roots in Paris, Bellissime Paris is a business established in Malaysia that stands for beautiful timeless pieces of distinctive craftsmanship.
We take pride in curating a lineup of coveted independent brands around the globe based on their premium quality of material, exceptional aesthetics and responsible production that courageously go against the grain, in the world clouded by fast-fashion and loud trends.
Since inception, Bellissime Paris has always been big about small & niche brands that continuously refine their crafts to champion in their own arena. We believe in the power of little things that make all the difference. Each brand is carefully selected for its understated appeal and timeless virtues that are most important to us. We commit ourselves to source and select brands that are aligned with these following values.

DURABLE BEYOND FUNCTIONAL

ARTISTIC & AESTHETIC APPEAL

INDEPENDENT & SOULFUL

FAIR PRICE POINT

our small circle

Bellissime Women

Bellissime Women are our loyal customers. They are our influencers. They are the ones who first believe in us, share our values, feel belonged to our world, and continue to spread words about us.

They do influence, beyond the influencer term that the norm has drummed into us.
We regard Bellissime Women as deep & discreet individuals who are confident in their own skin and courageous to take up space without fitting in.

As a female-founded company powered by a small, all-female team, it's only natural that we get close and personal with our Bellissime Women. Carrying each their own personality and loyal to their taste, Bellissime Women inspire us more than they know it.

Our Founder

Bellissime Paris was founded in Paris by Marini, who has spent 1/3 of her life in France. Graduated from Université of Franche-Comté Besancon in the field of engineering, she dabbled being entrepreneur as a self-taught. In 2019 she launched Bellissime Paris from her Parisian abode in the bustling 15th arrondissement.

She spent her typical Parisienne days by getting on her bike out and about, finding each day a little new things to experience like discovering a new hidden café, observing the people and what they wear casually on the streets, like the handbags. Unknowingly, this would become the first spark that lead her to multiple iterations before specializing in the purse department.

Today she is working with the global brands that she admires and shares the values to be curated under her own brand. Starting small with Léo et Violette, the first one who believed in her vision, the portfolio is now expanding as she continues to embrace the unknowns, braving the uncharted waters while making things happen.